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The World of Internet Marketing

Video Marketing Strategy

I know a lot of people that want to use a video marketing strategy to market products on the internet.

Most think that they have to have a video go viral in order to make good money but I’m going to give you a better video marketing strategy.

Some of you might know about link wheels.  That is where you link different kinds of websites containing your content around your main money site in order to gain leverage in the search engines.

Did you know that you can do the same thing with videos?  You can!

What you want to do is some keyword research, which is critical because you don’t want to try to out rank a website that is too competitive.  Once you have the keywords that you believe are buying keywords like, “lose 5 lbs a week,” you need to make a link wheel as a part of your video marketing strategy.

“Lose 5 lbs a week” is searched for over 22,000 times a month according to Google and 2 YouTube videos appear on the 1st page.  What is even more incredible is that the number 1 of those 2 videos only has 14 backlinks to it, all from other YouTube videos.

A good video marketing strategy here would be to create high Page Rank (PR) backlinks directly to your video that you named with your targeted buying keywords in the title, description and tags.

In your main video you always want to ask people to favorite and do video responses to your video.  This creates a backlink to your video from within YouTube, another big plus!

There is a lot more to this video marketing strategy but I would have to practically write a book instead of this short post.  The key here is to get started and to target buying keywords with less competition.

In the comments section tell us if you have a video marketing strategy that works.

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Wednesday, January 5th, 2011 Video Marketing

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