The World of Internet Marketing

youtube branding

YouTube Branding – Are you a brand?

There has been a lot of talk going around about video marketing and YouTube branding.  How do you know when to brand your company or when to brand yourself as the face of the company?

This is only complicated if you think about it too hard.  In today’s online marketing world your brand is just about everything.  It must be recognizable and unique.  But most of all it must be liked and trusted.

Most large fortune 500 companies brand the company and rightfully so.  They really can’t afford to make everyone connect with a person that might be replaced.  That’s why some use a cool or funny character for people to bond with.  The character can’t leave or be replaced unless that’s what the company chooses to do.

With the insurgence of the Internet and video marketing, smaller companies have discovered that with the popularity of social media people prefer the more personal approach.  That is why more and more companies are beginning to see the light and put a face or real person for people to connect with.  It goes a long way towards trust and being liked.

Even some of the large companies have begun following suit, just look at the Sprint commercials headed up by their CEO.  Social media has changed the game for the foreseeable future.

But now with the huge popularity of video and video sites like YouTube, anyone can brand themselves and create a large following around the world.  The Internet has truly erased boarders.

So if you are a medium, small or even an individual person just starting out, the playing field has been leveled because you can now use YouTube branding and literally create an empire from absolutely nothing.

Are you a YouTube vlogger or celebrity?  Let yourself be known by leaving a comment.  I’d love to hear what you have to say.


Wednesday, May 19th, 2010 Video Marketing Comments Off
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