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Social Media Traffic – Is It Any Good?

I was speaking with another marketing buddy of mine the other day about social media traffic and whether it is any good or not.

My take on it is that it depends.  It depends on if you have built a good foundation with the people that you are socializing with or not.  You can send a ton of people to an offer but if they don’t know, like or respect you the traffic won’t convert.

At first glance most people think that if people that go to an offer don’t buy anything that they are offered then the traffic isn’t any good.  Look at it this way, if someone walked up to you on the street with the best product ever but they were pushy in their approach, it would automatically turn you off.

Sometimes it’s not always about getting people to your offer.  Often it’s getting people to an offer with a soft or referred sell.  That is why you hear the term social proof.  One way in which it is shown is when a friend or someone that you know likes and recommends a product or service to you.  People feel much more comfortable if someone they know or even a friend of a friend says that something is good.

The moral of the story is to first get to know the people that you want to be your customers before you try and sell them something.  As human beings we all hate it when something is rammed down our throats.  Think like the person that is being sold to and realize how you would react in that same situation.  Make that adjustment and you will find that the same social media traffic will begin to convert.

Conclusion, social media has good traffic but it needs to be nurtured first.

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Saturday, March 27th, 2010 Social Media Marketing Comments Off
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