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The World of Internet Marketing

Offline Facebook

Offline Facebook?

I know the title is a little bit odd.  What I mean on an Internet Marketing (IM) blog like this one is that there is quite a lot of opportunity out there to help small businesses using Facebook.

I’m sure that if you have been into the IM niche for very long at all you will know that there is tons of money to be made utilizing the Facebook social media platform due to its’ built in viral “Like” component.

Liking something on Facebook is extremely powerful.  When one person hits that button every one of their friends will see it and most people that hang out together have similar interests, which lead to even more likes.

The very lucrative offline component that comes into play here is that there are a ton of local businesses out there that would like to get some of those likes.  Those local likes can turn into money for offline businesses; especially in this tough economy.

What you need to do is approach local businesses (hint: Go through Facebook) and offer to create Facebook Fan Pages for them.  Most local business owners would love to have this service if it is offered by a reputable person or company.

The way that you become reputable is by showing results in advance.  Right now Google ranks Facebook Fan Pages (now called just “Pages”) very highly in their search results.  I’ve seen pages that rank within the top 3 without any backlinking or optimization whatsoever!

So the best thing to do is to create one for a pretend niche market, get it ranked highly within Google and then start prospecting to local businesses within that market.  You can contact the businesses in person, by email or the best way, FACEBOOK!

You can charge whatever you think is fair and at the same time valuable to that specific business.  Most in this industry charge anywhere from $500 to $5,000, it just depends on what type of establishment it is and how much each customer is worth to them.

Above all be fair because creating their Facebook Page is just the beginning.  If you do a good job they will come to you for other online services.  Remember, it is much easier to make more from an existing customer than it is to acquire a brand new one.

Lastly, this method is not just a one and done kind of thing.  There is residual income to be had here.  You can also charge a maintenance fee of anywhere from $50 to $500 to maintain their Google rankings.  It’s easy to do by just optimizing the page with targeted keywords and a light amount of backlinking.  Trust me that easy money adds up fast when you have 20 to 30 clients under contract.

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Wednesday, May 11th, 2011 Offline Consulting Comments Off
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