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Local Business Marketing – The New Frontier?

If you haven’t heard already, local business marketing for Internet Marketers is amongst the biggest things to hit the Internet.  You might say that it is the new frontier…

Why is this being hailed as the next big wave that will create a new number of millionaires from the web?  Probably because there are an estimated 4.2 million small businesses that need help with their online marketing.

Small business owners are in business in their respective fields to service their clients and not to learn how to market online.  The problem is that the world is changing and faster than most anticipated.  The Internet has taken over as the medium of choice for most people in general as a way of obtaining information.  This has caused newspapers, telephone books, etc. to see a rapid decline in readership and advertising revenue because people just prefer the instantaneous and often free access to information via the World Wide Web.

Now that we have seen this rapid shift in the way that people assimilate information, we online marketers have been given a great opportunity as well as responsibility.  If we each helped small businesses thrive in this down economy we would see things turn around in a hurry and without the help of government.  It’s small not large businesses that create a country’s growth and prosperity.  Just think what we as marketers could accomplish if we could help each one of those 4.2 million small businesses hire just one more person.  That would be 4.2 million new jobs in the US alone!  Now we’re talking…

What do you think about this subject?  As always your comments are very welcome.  So be sure to leave one.

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Wednesday, August 11th, 2010 Offline Consulting Comments Off
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