The World of Internet Marketing

key to success

Online Business Diversification – The Key To Success!

If you run a business or work for yourself you probably know that it is not wise to put all of your eggs into one basket, especially when it comes to advertising.  In fact online business diversification is absolutely essential and the key to success.

A good example of how you would diversify online as it relates to advertising is to utilize different methods for driving traffic to your website.

The fastest but non-free way is to use Pay-Per-Click or PPC as it’s called for short.  You can see targeted traffic in as little as 15 minutes after you set up your campaign on a search engine like Google, Yahoo, Bing and many others.  The drawback to this is that you spend money every time someone clicks on your ad and there is no guarantee that the person will buy anything.

You can also choose to go the Search Engine Optimization route or SEO for short.  You can get targeted traffic but it takes much longer because there are so many things that must be done with SEO in order for you to show up in the organic/free search results.  But the great thing about this method is that all of the traffic that you get is 100% free!

Another method that has really taken the Internet by storm is social media.  All it is in my opinion is word of mouth advertising made a thousand times more powerful due to the unlimited reach of the Internet.  You can get a flood of traffic to your website this way but the key is to get the viral aspect going by way of good, fun, entertaining content.  The only drawback is that it has to be so engaging that people pass it around and a lot of the time information by itself just isn’t enough.  It is a true skill to master this as a method of advertising but it is done everyday.

The moral of this post is to make sure that you are doing at least two of the three and never just one.  Search engines change their algorithms all of the time and they change the rules for PPC quite a bit too.  A social site that is hot today can very well be gone tomorrow.

So remember that diversification online is the true key to your business success.

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Wednesday, May 12th, 2010 Traffic Comments Off
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