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The World of Internet Marketing

google display network

Advertise on Facebook or Google?

Advertise on Facebook or Google?

In the Internet Marketing field there are many ways to drive traffic to websites.  Ultimately you want to make a conversion of some sort, whether it is to make a sale, get an opt-in or get someone to complete a form.  When you are skilled at driving traffic on the web, you will always be successful.

As I stated above there are many ways to drive traffic but in this post I’m going to focus on two sources of paid traffic methods.  You would probably have to call them the two bookends of the paid traffic world; Facebook and Google.

Both Facebook and Google have paid traffic platforms but they are very different.  On the surface they seem the same but underneath you need to have a different approach when utilizing the two pay per click platforms.

With the older more established Adwords platform you can market more traditionally because people are specifically searching for something and all you have to do is put it in front of them.

When using the newer of the two, the Facebook ad platform, you need to be a bit more strategic.  Driving traffic using social media is a very different animal because people are not searching for anything while on social media sites; they are there to enjoy themselves and to connect.  That is why many times you will see advertisers use interruption marketing tactics in order to get attention to their ads and get clicks.

If you are going to advertise on Google you should get started using their Display Network.  It used to be called the Content Network and it is where you advertise on other websites on the web through Google and not directly through their search engine.  In the Display Network you can get much cheaper clicks (as little as 1 cent) and minimize your risk so that you don’t lose your shirt in the beginning.  Once you are more comfortable then step up to the search platform.

They are both really great for driving traffic and making money.  It is just that your approach must be different.  If I had to give an edge to one over the other, I would give the edge to Facebook.

Facebook allows you to build fan pages, which they are now just calling “pages.”  You can use paid Facebook traffic to build a list of “likes” of your pages.  What this does is connect you to thousands of people that you can put social offers in front of.  Remember that you don’t use traditional marketing tactics on social media.  You use offers that allow you to further socialize and make money in the process.  I know people in the business that is making an unbelievable $50,000 to $100,000 per month using these methods.  The best part about it is that once they have built a sizable list on their Facebook page they don’t have to pay anymore; they just socialize with them and grow virally.  How crazy is that?  Getting paid handsomely for having fun…

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Monday, March 28th, 2011 List Building, Pay-Per-Click (PPC), Social Media Marketing, Traffic Comments Off
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