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failed product launches

Failed Product Launches

Did you or some guru you know have failed product launches?  Did they make some kind of critical error or mistake that cost them a lot of money?  Chances are, probably not and here’s why.

Your email inbox has probably been full the past few months with an ungodly amount of emails promoting everything under the sun.  At least that has been my experience.  I don’t think that I have ever seen so many emails in my inbox ever.  I was getting so many that I had to start unsubscribing to the ones that I was only so so interested in.

All of these emails in your inbox mean something, saturation!  Now despite the current state of the economy there is still plenty of money to go around.  After all, a recession is just the redistribution of wealth when it is all said and done.  Money doesn’t just disappear into nothing, it has to go somewhere; into a different set of people’s pockets…

There are many reasons for failed product launches but the main reason is because 90% of the money made is made by the top 10% of super affiliates.  Now with all of the launch promotions going on, the big boys and girls can only promote so many products to their lists.  There are just too many products launching to promote them all.  So the gurus must be selective about which launches to get behind, which usually are the joint venture (JV) partners that did well for them in their own launches.  You scratch their backs and they’ll scratch yours.

One thing is for sure, if you can get two or more big gurus fighting it out for the number one spot on your launch you are going to make a lot of money!  One example of this is the recent re-launch of Brendon Burchard’s Experts Academy, where Frank Kern and Jeff Johnson publicly announced that they were trying to take the number one spot in the JV contest.  I don’t know who won between the two but I know who the real winner is and that’s Brendon Burchard!

But what about the lesser launches, is there any room for success?  Yes there is but it takes a little bit more work.  You have to build your own strong email list with a really good converting backend product funnel that brings in money on autopilot.

There is no real underground secret to keep you from having failed product launches other than connecting with the people on your own email list (preferably buyers list) and turning them into raving fans because you provide tons of value.  That way you will have a sustainable long-term business without the need for any JV partners.

What failed product launches did you hear about and what do you think?  Let me know in the comments section.

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Wednesday, December 1st, 2010 Product Launches Comments Off
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