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Facebook Marketing Tips

Facebook Marketing Tips

Here are a few Facebook marketing tips that will help you get a very low cost-per-click (CPC).  Before we get started, I have to say that I must give all of the credit for these tips to my friend Mr. FBX.

Facebook Marketing Tips – Tip #1

If you have ever used pay-per-click (PPC) you are probably used to always setting up your campaigns using PPC instead of cost-per-metric (CPM).  For those of you that don’t know, CPM means cost per 1,000 impressions.  In the PPC world you must really know your metrics before you ever go near CPM or you could lose your shirt even more so than with PPC.  With CPM you pay when your ad is seen 1,000 times, whether people click on your ad or not!

Unlike Google and other search engines the better way to go is CPM because you will get a much lower CPC because you are going for “Likes” and not sales.  Sales will come after you build your Facebook fans up to a good amount of people.

Facebook Marketing Tips – Tip #2

Most people can’t help but to go crazy with targeting when setting up a Facebook ad campaign.  They try to get a bigger and bigger reach (the amount of people that will see their display ad) because they think that will increase their chances of a successful campaign.

Stop!  Putting in a lot of Facebook likes into your campaign will hurt, not help it.  You need to only put in one targeted like into your campaign.  I know that it is tempting to put in more when you see the reach grow each time that you do it but don’t; it will only hurt your campaign’s performance.

Facebook Marketing Tips – Tip #3

In search marketing you would put in a lot of countries in order to get lots of traffic to your offers, but you want to do the exact opposite within the Facebook ad platform.

When using Facebook ads, you only want to choose one country and that’s it!  If you put in lots of countries it will hurt your campaign and ultimately increase your CPC.

If you use the tips that I’ve just outlined here, you can actually get clicks for a penny or even less!  So if you’re planning on using the Facebook ad platform, try these tips out and you’ll be amazed how well they work.

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Wednesday, June 22nd, 2011 Social Media Marketing 1 Comment
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