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email marketing deliverability

10 Easy Email Subject Line Tips – Part 2

Tip #6: Be mindful of email filters.

There is a definite difference between “spammy” and “catchy.”  Be sure to check out your emails with a content checker (Aweber has one built in) to catch words that would cause your emails to end up in a bulk or junk email folder.  With a content checker you will know beforehand if your email would make it into the inbox or not.

Tip #7: You can lead but never mislead.

You don’t want to offer a special that the subscribers would find hard to follow through with in order to get a benefit or special offer.  Never promise more than what the email can deliver or stretch the truth.  It will cause the readers to click the spam button because they distrust you when the subject line doesn’t line up with the email’s content.

Tip #8: Test early and test regularly.

Writing an email subject line should be one of the first things that you consider when creating a campaign, but far too often it is the last.  A lot of people hurry on this critical step.  As you plan your campaign always think of the subject lines first and let it shape the emails.  It will definitely sharpen your campaign’s focus and make it more cohesive.

Tip #9: Review your last several campaigns subject lines for performance.

Look for the highest click-through rates, most conversions, average sale per order, etc.  Find the email subject lines that performed the best for the actions that you wanted the subscribers to take.

Tip #10: Make sure you continue the conversation.

You need to continue the conversation with your readers by sending emails more frequently that just monthly or quarterly.  You should use tracking reports to see what their hot-buttons are, what it is that gets them to open emails quickly and clicking on the links inside.  Then use those key words or issues where appropriate.  Put those words in the first or second position of the subject lines to capture the attention of your subscribers.


That concludes the two part series of my 10 easy email subject line tips.  If you would like to contribute, just leave me a comment and let’s discuss it.

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Sunday, May 30th, 2010 Email Marketing 1 Comment

Email Marketing Deliverability – Who Is AWeber?

If you’re going to use an autoresponder to deliver an email campaign, it is very important to use one that has exceptional email marketing deliverability.  I currently use what is arguably known as the very best autoresponder in the business and that’s AWeber.

They’ve been around since 1998 and they will even let you try them out for only $1.


The reason they are so good is that they have the highest deliverability rate amongst all of the autoresponder companies out there.  That is so very important because if you have a large email list of subscribers but only 60% of your emails are being delivered you have just lost a huge opportunity for more income.

Another big thing about email deliverability is where the email arrives.  If the email is not getting to your subscriber’s inbox, it’s almost like it didn’t reach them at all.  Bulk and spam filters are sending more and more emails into no man’s land, which further decrease your bottom line.

AWeber Communications do a phenomenal job of delivering email right to everyone’s email inbox so that they actually see it.  From there it’s up to your copywriting skills to get your subscribers to open the email but that’s something that I’ll probably talk about in a future post.

In the meantime, go over to AWeber and take a look at their services for yourself.  I think that you’ll like them and be impressed by their email marketing deliverability rates.


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Thursday, May 6th, 2010 Email Marketing 1 Comment
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