The World of Internet Marketing


How To Get Accepted Into A CPA Network

Previously I wrote a post on the CPA market.  It has been around for quite awhile but really exploded in the eyes of the Internet Marketing community in 2009.  Even now in 2010 it is still bigger than ever!

A lot of money can be made using CPA but you can’t make any money if no network will accept you.  So I’m going to tell you a few simple steps on how to get accepted.

1. Know your terminology

Let’s face it.  Even if you are a newbie to online marketing you need to know the basic terminology like Pay-Per-Click (PPC), Earnings Per Click (EPC), Search Engine Optimization (SEO), Banner Advertising, Email Marketing, Media Buys, etc.

2. Be willing to speak with someone at the network

Often times you will need to speak with someone at the CPA Network.  Either they will call you or you will need to call them in order to complete your application.  This is where being well versed in Internet Marketing lingo comes in handy.

3. Own your own website that is live

It really helps if you have an active website that is up and running so you can show them when they ask.  A website that you own ads validity to your request for approval and if they ask about the amount of traffic that your site receives each month tell them about 10 to 15 thousand “uniques”.  Unique visitors are people that come to your website from a specific IP address and is counted only once for that month.  If the same person returns within the same month from the same IP address it is counted as a hit but not as a unique visitor.  This lingo will have you in like Flynn!

4. Your preferred traffic method

Tell them that you usually drive traffic through PPC and Media Buys (A Media Buy is when you broker a direct deal with another website owner to advertise on their website for a predetermined amount of time for a negotiated price).  This lets them know that you have the ability to drive traffic to any of their offers immediately because paid traffic is very fast traffic.

There you have it.  I hope that this helps you get going in the CPA game as soon as possible because once you’re in you’re in.  Good Luck!

If you found this post informative, be sure to leave me a comment.

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Friday, November 19th, 2010 Cost-Per-Action/Acquisition (CPA) Comments Off

Cost Per Action – CPA, Is It Really That Good?

I truly like marketing online but when I discovered Cost Per Action (CPA) I couldn’t believe something like this could even exist.

CPA is so good because you can get paid and not even sell anything.  All you need to do is get someone to take a specific action and you get paid.  Sometimes the action might be to take a free trial where they only pay for shipping and handling, but even then you still get paid.

But CPA can also be a risky game if you are not careful.  People that market these types of offers often pay for traffic.  If you are a beginner paying for traffic can really hurt you if you don’t have proper guidance.  So make sure that you start small and only use your profits to scale up your campaigns so that you don’t lose your shirt…

If you have the patience for Search Engine Optimization (SEO) than you can run some campaigns using free traffic so that you won’t be out any money.  With SEO you must invest your time whether it pays off or not.

One of the latest things that have become really popular is to market CPA offers using social media.  The social media market is so huge that it has made Facebook into a powerhouse that now rivals Google.  This type of marketing contains both paid and free strategies.  You should try them and see which one is best for you and run with it.

Probably the best advice that I can give to people interested in CPA is to test the waters and get your feet wet.  Don’t dive right in, give yourself the chance to figure it all out and then become more aggressive once you really know what you are doing.

What do you think about CPA?  Drop me a comment and let me know.

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CPA Marketing – What is it?

CPA stands for Cost-Per-Action or to be more technical, Cost-Per-Acquisition.  It is when you as an affiliate get paid when you get a prospect or lead to do something.

There are different ways and types of actions that a lead must do before you get paid but the best thing is that you as the affiliate get to choose.

You can choose an offer where a person just needs to try a product on a free trial basis.  The person only pays shipping and handling of anywhere from $1 to about $5.  When the person takes the trial offer through your affiliate link, you get paid!  Some of these trial offer pay affiliates as much as $35 for each trial offer taken by the customer.

A lot of people ask how companies are able to pay an affiliate as much as $35 for per customer brought to them and the answer is simple.  The company knows how much each customer is worth to them, they have done their homework.  When an affiliate introduces a new customer to a company, the company takes that customer through a whole sales funnel process.

In the case of CPA, initially a customer gets re-billed for a product that they took a trial offer for but that’s not it.  That same customer is offered many other related backend offers to generate even more revenue from each customer.  So you see each customer has the potential to be worth hundreds or even thousands of dollars to the company that created the original offer that they only paid you $35 for.  Now do you see how this is so lucrative?

This works the same way with lesser paying offers like zip or email submits.  What is a zip or email submit?  It is a model where the affiliate gets paid for providing leads but the customer doesn’t have to buy anything.  They just have to put in their email contact information or in the case of a zip submit their zip code.  Personally I like zip submits because you are literally getting paid for someone entering in the zip code where they live.  Now it is not $35, it is anywhere from .45 cents up to $3 and the same goes for email submits.

Zip and email submits are still very lucrative because they are much easier to get a lead to take action.  Just think if you used a method of paid traffic and you paid for 10,000 people to go to a zip submit offer about getting $250 in free groceries.  The paid traffic cost you .05 cents per click, which is a total expense of $500.  Of the 10,000 visitors that you send to the CPA website that only requires a zip code, 2,500 people put in their zip codes and the affiliate receives $1 per person, that’s $2,500.  So you spent $500 to make $2,500.  That’s a profit of $2,000 per day or $60,000 profit for just one month!  Can you say lifestyle change?  There are tons of affiliates doing this over and over again and you can do it too!  You just have to learn the methods and increase your skills.

Have a question about CPA?  Leave a comment.

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Friday, April 23rd, 2010 Cost-Per-Action/Acquisition (CPA) Comments Off
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