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connect with customers

Connect with Customers?

That’s right; you must connect with customers before you try to sell them something Twitter Nation!

This is a post that is long overdue.  Twitter is changing and not only growing but becoming a true social network.  For some reason people on Twitter think that it is okay to just blast sales messages at you all day everyday.

No, no, no…  If you walked into a house party and instead of someone handing you a beer they said; “Hey, buy my stuff!”  The first thing you would probably do is say “no” and then proceed to avoid that person for the rest of the night.

On the other side of the above scenario; let’s say you walked into a party and a person was having a frustrating problem with their mobile phone.  Before they get to the point of wanting to slam it down on the floor you stop them and say, “Let me have a look at that.”  You fix it and the person is so happy that he introduces himself to you.  This is still not the time to tell him what you do, you just introduce yourself.

If you want to connect with customers using social media you have to begin the conversation by asking about them first.  You help them first whenever possible and then ask about how they are doing.  Then what they do and then, if they ask, tell them what you do.  In the second scenario you might sell mobile phones for a living and really know your stuff about the latest models and could suggest the best new phone for that frustrated person.

The object here is to connect with customers not scare them off.  You must be genuine and not just be out to make a buck.  To paraphrase Zig Ziggler’s old quote, you’ll get what you want if you help enough people get what they want…

Are you any good when it comes time to connect with customers?  Leave a comment in the comment box.  Happy Holidays!

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Friday, December 24th, 2010 Social Media Marketing Comments Off
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