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10 easy email subject line tips

10 Easy Email Subject Line Tips – Part 2

Tip #6: Be mindful of email filters.

There is a definite difference between “spammy” and “catchy.”  Be sure to check out your emails with a content checker (Aweber has one built in) to catch words that would cause your emails to end up in a bulk or junk email folder.  With a content checker you will know beforehand if your email would make it into the inbox or not.

Tip #7: You can lead but never mislead.

You don’t want to offer a special that the subscribers would find hard to follow through with in order to get a benefit or special offer.  Never promise more than what the email can deliver or stretch the truth.  It will cause the readers to click the spam button because they distrust you when the subject line doesn’t line up with the email’s content.

Tip #8: Test early and test regularly.

Writing an email subject line should be one of the first things that you consider when creating a campaign, but far too often it is the last.  A lot of people hurry on this critical step.  As you plan your campaign always think of the subject lines first and let it shape the emails.  It will definitely sharpen your campaign’s focus and make it more cohesive.

Tip #9: Review your last several campaigns subject lines for performance.

Look for the highest click-through rates, most conversions, average sale per order, etc.  Find the email subject lines that performed the best for the actions that you wanted the subscribers to take.

Tip #10: Make sure you continue the conversation.

You need to continue the conversation with your readers by sending emails more frequently that just monthly or quarterly.  You should use tracking reports to see what their hot-buttons are, what it is that gets them to open emails quickly and clicking on the links inside.  Then use those key words or issues where appropriate.  Put those words in the first or second position of the subject lines to capture the attention of your subscribers.

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That concludes the two part series of my 10 easy email subject line tips.  If you would like to contribute, just leave me a comment and let’s discuss it.

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Sunday, May 30th, 2010 Email Marketing 1 Comment

10 Easy Email Subject Line Tips – Part 1

Tip #1: Learn from newspaper headlines.

Great email subject lines can easily be found just by reading your local newspaper.  In a limited amount of space a headline will place the spotlight on a story’s most important fact.  Therefore a good subject line should tell the reader what they can expect from the email.  It should tell them what is in it for them or an action that you want them to take.

Tip #2: There is no absolute method.

Sometimes one email campaign will kill and then tank the next time.  Up-sell offers shouldn’t be worded the same as a discount offer, and then a breaking-news announcement is even different still.

Your campaigns should stand out each time while still maintaining familiarity to the reader.  Don’t recycle email subject lines from an old campaign.  What works best?  I’ll cover that in the next tip.

Tip #3: Test, test and then test some more!

Keep testing all of the time to find out what styles and trends work well.  Try out different email subject lines.  Maybe give yourself an entire campaign-creation day to get the ideas flowing.

Tip #4: Subject line success is not always measured by a good open rate.

Another way to judge a successful subject line is by its conversions, that could mean clicks, opt-ins, downloads or sales.  If you look closely you might find that a particular email has a relatively low open rate but an unusually high sales-per-order rate.  That might possibly point to something in the subject line that had a strong appeal to a small segment of your email list.  If that happens, it would be worth taking a look at list segmentation so that you can cater to a more lucrative section of your prospects.

Tip #5: Action is driven by a sense of urgency.

Always set deadlines: “Your order must be in by midnight tonight;” “Final day to arrive by Christmas.”  When using urgency, make it a part of a planned email series.  For example on a Monday include: “Only 5 Days Left…” and then on that Thursday follow it up with: “Only 24 Hours…”.

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I hope that you enjoyed the first part of my two part series on 10 easy email subject line tips.  Come back tomorrow for tips 6 through 10.

In the comments section let me know what you think about email subject lines.  I am always interested in what my readers have to say.

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Saturday, May 29th, 2010 Email Marketing Comments Off
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