The World of Internet Marketing

Ramp It Up!

Ramp it up is terminology that I heard a few years ago from a prominent marketer that made millions offline with postcards.

You don’t have to be an offline marketer to ramp it up.  You can do the same thing online as well.

To ramp it up simply means to take something that is working and scale it bigger and bigger until you are either satisfied or it can’t be scaled any further.

The best thing to do when you want to ramp up a campaign is to have a clear plan of action.

An example of this is something that I’m working on right now.  I intend to create a test campaign using a brand new traffic source that I found out about from one of my mastermind friends a few weeks ago.

First I will test out the traffic with a small amount of money like $100.  Then once I get some data back from that campaign, I’ll tweak it and test some more.  The key is to try and become profitable with your campaigns through good tracking.

Once you find a campaign that is profitable through testing and tracking you would then begin to ramp it up using the campaign profits so that you are never out of pocket.

From here all you need to do is rinse and repeat.  So my $100 turns into $125, then into $175.  Remember to keep testing and tweaking along the way, which we call optimizing.

Now you are at $250, then $500!  What you want to do at this point is to multiply your efforts by creating and duplicating more similar campaigns.  You also want to do this with more traffic sources that provide a similar type of traffic.

Let’s say you are now at $1,000 per month with the 1st campaign.  The easiest thing to do is to duplicate that campaign over at another similar traffic provider but you still need to test and tweak because no two traffic sources are just alike.

Once you have tested and tweaked again with a few new traffic sources, you could easily be at $4,000 per month with only one campaign.  Then seek out four more campaigns within the same niche that are similar and systematically add them until you get similar results with them.

You could easily turn that $100 into a $20,000 per month business.  All you have to do is test, tweak and then ramp it up…


Monday, November 14th, 2011 Internet Marketing

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