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The World of Internet Marketing

Mobile Marketing Trends

There are a lot of mobile marketing trends that are beginning to peak right now but probably the biggest one is in the local market.

There are 1.8 billion people on the Internet but a staggering 5 billion people that have mobile phones.  That is huge if you look at the fact that countless millionaires were made from the Internet.

When you compare the two, just look at how much larger the mobile phone market is than computers and know that the marketing aspect is just getting started for mobile.  Now you have all types of mobile devices popping up all over the place, which just makes the market even bigger.

Local mobile marketing is absolutely set to explode over the next couple of years as the next gold rush.  There are about 28 million small businesses in the United States alone and only about 1% of them are utilizing text message marketing.

With traditional email marketing open rates have fallen to around 10 to 20 percent if you are a really good marketer.  Text message marketing being in its infancy, it is getting around a 97% open rate!  That is truly incredible to know that when you send out a text message to your customers that almost all of them will see it.

You are now beginning to see a lot of mobile marketing products popping up all over the place because there is a ton of money to be made by online marketers working in conjunction with offline businesses.

I expect this trend to continue for some time to come since most business owners don’t yet understand the technology and would rather just pay someone else to do it.  Business owners want to work on the business that they are passionate about and are usually not interested on learning something new and outside of their comfort zone.

Leave a comment and let me know what you think about the current mobile marketing trends?

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Wednesday, March 23rd, 2011 Mobile Marketing

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