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The World of Internet Marketing

Is Getting Traffic To Your Website The Most Important Thing?

If you are like most people than you probably think that getting traffic to your website is the most important thing but it’s not.

The most important thing about website traffic is getting targeted traffic.  Just any old type of traffic won’t do you any good if it doesn’t convert into a sale.

You could get 10,000 people to your website that are interested in golf but if you sell baseball supplies the chances of you getting a sale is greatly reduced because the traffic is not targeted to your niche.

It is very important that you do your homework before building your website.  I remember when the Internet was just becoming popular and the businesses that were smart enough to get onboard started commissioning designers to building them a beautiful website.  Most of them looked like a brochure with flash and music.  Don’t get me wrong, they were pretty but pretty doesn’t sell.  It didn’t sell then and it really doesn’t sell now.

The people and businesses that do the best online use direct response marketing techniques to outsell their competition.  Direct response marketing involves stripping away the buzzes and whistles because they are distracting when that is the first thing that people see.  One thing that you don’t want to do is make or let potential customers minds wonder.  In today’s world, most of us have A.D.D.

Whatever keywords brought the potential customer there, you want that person to see a specific page on your website that lines up perfectly to what they are looking for.  In most cases if you don’t, the person will hit the back button within about 3 seconds.

So to reiterate, is getting website traffic the most important thing?  No, it’s getting targeted traffic to a specific offer that converts into a sale.  You do this utilizing multimedia and excellent copywriting among other things that I’ll discuss in future posts.

How targeted is your website traffic?  Post a comment and let me know.

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Thursday, May 13th, 2010 Traffic

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