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The World of Internet Marketing

Good Affiliate EPC?

There is a lot of Internet Marketing terminology out there and today I’m going to focus on one in particular; EPC.

EPC stands for earnings-per-click.  It is the monetary amount that people will earn for each visitor that they send to a particular website.

The formula is just to take the total amount of money that you made, and divide it by the total amount of visitors that you sent to that offer.  The total will give you the offer’s EPC.

Why is this figure important?

It’s not just important, it’s vital!  It is important if you are a product owner because the higher this number is, the more affiliates that you will attract to promote your products.  If an affiliate sees that you have an EPC of $2.00, they will rush to promote your offers because they know that all they have to do is send traffic and they’ll make a lot of money!  What this does for you is huge.  More and more affiliates will promote your offers, which will greatly reduce your advertising costs and you’ll make even more money.

From the standpoint of an affiliate, you need to find good affiliate offers with a high EPC so that you won’t waste your advertising budget or your time getting a website to the top of the search engines for a particular offer that doesn’t have a good ROI (Return on Investment).  Even with free traffic your time is still worth money…

So in conclusion, find good offers to promote by finding out their EPC beforehand and make sure that their offers are offered by a reputable business that is already successful.  Then you can be relatively sure that you can trust that their EPC is not fabricated because trust me, a companies EPC gets inflated more often than the affiliate marketing industry would like to admit.

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Monday, July 11th, 2011 Affiliate Marketing

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