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Social Media Marketing

Brilliant Bronx Zoo Cobra Marketing

Most everyone has probably heard by now that a large cobra escaped from its habitat at the Bronx Zoo in New York last Friday March 25, 2011.  It got a ton of media attention and someone even created a Twitter account and a Facebook page.

This is brilliant marketing because as you can see in the picture below the Twitter account amassed nearly 200,000 followers in less than a week!

Bronx Zoo's Cobra - Twitter Page Tweets

Unfortunately for the person that started the social media craze on the cobra he was found on Thursday March 31, 2011 as seen on the New York Fox News website picture below.

Bronx Zoo's Cobra - Fox News Page

The Facebook page wasn’t as popular with “likes” only coming in at a little over 4,500 but as you can see in the picture below people don’t want the cobra to go away even though he has been found.  Robin C. Copeland wrote on the cobra’s wall to tweet about life in confinement.

Bronx Zoo's Cobra - Facebook Page

The person that was smart enough to jump on this cobra story using social media probably made a small fortune in advertising endorsements while this story was hot and judging by the Facebook comment there is still marketing life for this cobra.

Most people were probably oblivious to the fact that the cobra was tweeting about things such as Saturday Night Live, H & H Bagels, New York Hilton, etc.  Big companies like these pay celebrities as much as $10,000 dollars for a single tweet!  I say slither on cobra, slither on…

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Friday, April 1st, 2011 Social Media Marketing Comments Off

Advertise on Facebook or Google?

Advertise on Facebook or Google?

In the Internet Marketing field there are many ways to drive traffic to websites.  Ultimately you want to make a conversion of some sort, whether it is to make a sale, get an opt-in or get someone to complete a form.  When you are skilled at driving traffic on the web, you will always be successful.

As I stated above there are many ways to drive traffic but in this post I’m going to focus on two sources of paid traffic methods.  You would probably have to call them the two bookends of the paid traffic world; Facebook and Google.

Both Facebook and Google have paid traffic platforms but they are very different.  On the surface they seem the same but underneath you need to have a different approach when utilizing the two pay per click platforms.

With the older more established Adwords platform you can market more traditionally because people are specifically searching for something and all you have to do is put it in front of them.

When using the newer of the two, the Facebook ad platform, you need to be a bit more strategic.  Driving traffic using social media is a very different animal because people are not searching for anything while on social media sites; they are there to enjoy themselves and to connect.  That is why many times you will see advertisers use interruption marketing tactics in order to get attention to their ads and get clicks.

If you are going to advertise on Google you should get started using their Display Network.  It used to be called the Content Network and it is where you advertise on other websites on the web through Google and not directly through their search engine.  In the Display Network you can get much cheaper clicks (as little as 1 cent) and minimize your risk so that you don’t lose your shirt in the beginning.  Once you are more comfortable then step up to the search platform.

They are both really great for driving traffic and making money.  It is just that your approach must be different.  If I had to give an edge to one over the other, I would give the edge to Facebook.

Facebook allows you to build fan pages, which they are now just calling “pages.”  You can use paid Facebook traffic to build a list of “likes” of your pages.  What this does is connect you to thousands of people that you can put social offers in front of.  Remember that you don’t use traditional marketing tactics on social media.  You use offers that allow you to further socialize and make money in the process.  I know people in the business that is making an unbelievable $50,000 to $100,000 per month using these methods.  The best part about it is that once they have built a sizable list on their Facebook page they don’t have to pay anymore; they just socialize with them and grow virally.  How crazy is that?  Getting paid handsomely for having fun…

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Monday, March 28th, 2011 List Building, Pay-Per-Click (PPC), Social Media Marketing, Traffic Comments Off

Do Facebook Ads Actually Work?

In Internet Marketing circles I am constantly hearing both sides go back and forth about if Facebook ads really work.  Most of the time it is from people looking for a way to make money online and trying to decide whether or not to try free SEO traffic vs. paid traffic tactics.

Other times it is actual top level marketers that are so use to the way that they are making money now that they don’t understand how to make money with social media traffic.  Many of the people that say that you can’t make money with social media sites such as Facebook don’t really understand the dynamics of this type of traffic.

I know a marketer, who shall remain nameless, that kills it each and every month with Google Display Network traffic.  He is so good at what he does that he can consistently get 1 cent clicks right from the very beginning of a new campaign!  But when he tried to use his vast knowledge and experience with the Facebook ad platform he totally bombed.  So from that point he proclaimed that Facebook traffic doesn’t convert.

Now the flipside of the coin is that I know another marketer, who will also remain nameless, that did the very same thing.  He too came from the Google Adwords arena and bombed on his first attempts at Facebook traffic.  But this second guy couldn’t sleep with the fact that he had failed at something that he should be able to master.  So he worked day and night until he found the answer.

What the first guy was doing wrong was that he was trying to monetize social media traffic in the same manner that he would with search engine traffic but they are two very different beasts.  When people are on sites like Facebook they aren’t necessarily searching for anything, they are there to socialize.  When people go to a search engine or to a website in search of information on a specific topic, they are in search mode.  They are two very different functions of the brain.

The second marketer figured out that you have to market more social media to people hanging out on a social media site.  This is the critical piece of the puzzle that turned everything around.  When he started doing this, not only did he begin to make thousands of dollars in promotions through social media but he spent as little as .002 cents per click!  Again, that’s two tenths of a cent for traffic.  Killer strategies exist if you are willing to test, test and test some more…

What do you think?  Do you think Facebook ads actually work?  Leave a comment.

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Wednesday, March 2nd, 2011 Social Media Marketing Comments Off

Connect with Customers?

That’s right; you must connect with customers before you try to sell them something Twitter Nation!

This is a post that is long overdue.  Twitter is changing and not only growing but becoming a true social network.  For some reason people on Twitter think that it is okay to just blast sales messages at you all day everyday.

No, no, no…  If you walked into a house party and instead of someone handing you a beer they said; “Hey, buy my stuff!”  The first thing you would probably do is say “no” and then proceed to avoid that person for the rest of the night.

On the other side of the above scenario; let’s say you walked into a party and a person was having a frustrating problem with their mobile phone.  Before they get to the point of wanting to slam it down on the floor you stop them and say, “Let me have a look at that.”  You fix it and the person is so happy that he introduces himself to you.  This is still not the time to tell him what you do, you just introduce yourself.

If you want to connect with customers using social media you have to begin the conversation by asking about them first.  You help them first whenever possible and then ask about how they are doing.  Then what they do and then, if they ask, tell them what you do.  In the second scenario you might sell mobile phones for a living and really know your stuff about the latest models and could suggest the best new phone for that frustrated person.

The object here is to connect with customers not scare them off.  You must be genuine and not just be out to make a buck.  To paraphrase Zig Ziggler’s old quote, you’ll get what you want if you help enough people get what they want…

Are you any good when it comes time to connect with customers?  Leave a comment in the comment box.  Happy Holidays!

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Friday, December 24th, 2010 Social Media Marketing Comments Off

Real Time Marketing

I was searching in Google recently when I decided to check out some of the other types of results on the left-hand side.  In doing so I was reminded of when I used to do real time marketing.

When you market this way you need to be in genuine help mode so that people don’t get the feeling that they are being sold to.

The best way to do this is using social media and the best one to use is Twitter.  Why Twitter?  Because unlike Facebook, LinkedIn, MySpace and many others, on Twitter people will volunteer the most private and personal information without so much as a second thought.

If they are having a problem, they will tweet it in frustration and therein lays the opportunity for real time marketing.  You must be sure that you are not just spamming people with a marketing message.  It must be done with care and indifference.

But before I go into detail, I have to share this really funny tweet that I saw when I was doing my search.

Funny Twitter Tweet

Okay, now stop laughing and let’s keep going…

To be successful in real time marketing you need to make sure that people see you as being helpful in their time of need.  The key is offering a real time solution to a real time problem.

An example of this is say in the area of a problematically slow pc.  People really hate their slow computer problems and want it fixed right away!  In the real time marketing world this is a home run…

First you need to separate the marketers from the people with the problem.  The way that you do this is to go to Twitter.com or search.twitter.com and put in a niche term like “slow pc” but just the term alone is not enough.  You need to get rid of all of the marketers by placing negative parameters within your search.  You can do this by placing a minus symbol in front of what you don’t want to show up like so: -http -https -www.

What this will do is remove all of the tweets that contain a website address, hence separating the marketers from the real people with problems.  Your query should look like this: “slow pc” -http -https -www

Then you will see a variety of different people talking about different topics related to their slow pc.  You pick the ones where people are literally asking for or implying that they need a solution.

Now your first inclination is to send them a tweet that says something like “try this” or “check this out!”  Don’t because you sound like a used car salesman.  You need to engage and be social.  That is why it is called social media…

First ask them what their problem is exactly by using the @(their twitter username here).  When they respond, you tell them how someone that you know solved that problem with a particular product or service.  It can be a Clickbank product, Amazon, Ebay, etc.

DISCLAIMER: Before you begin, make sure that you have checked out the product(s) that you are recommending to people.  My recommendation is that you read actual customer reviews on related forums and not on the merchant’s website.  Your goal should be to actually help people and not just to make a buck!  People will actually thank you for your help.

In a nutshell that’s it!  You now know how to do real time marketing.

Be sure to let me know what you think about real time marketing in the comments section.

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Friday, December 17th, 2010 Social Media Marketing 1 Comment
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