Social Media Marketing
Pinterest is all the rage nowadays. It has taken the social media scene by storm! It has now claimed the title of being the first social media site to reach 10 million members and recently secured funding of about 100 million dollars. It is estimated that this new website now has a net worth of about 1 billion dollars!
If you want to make money with Pinterest you need to be good at using imagery to drive traffic. Remember the old saying, “a picture’s worth a thousand words?” That is what you’re doing on Pinterest in order to drive traffic to the website of your choosing.
The first thing that you have to do is create a Pinterest account. You can get one really quickly if you are invited by an existing member, but if you don’t know anyone you can just request one directly from Pinterest and they will send you an invite within a couple of days.
Once you have your account, you need to create some boards on things that interest you. Then you post pictures to those boards by using the “Pin It” feature within your web browser once you find a good picture somewhere on the internet.
When you pin a picture from a website you have the option of changing the website link to a different website address, and therein lays a method of driving traffic on the internet. The really powerful thing about the way to make money with Pinterest traffic is the conditioning that has taken place. People there follow others with similar interests and click on there photos to get a closer look, which drives traffic.
Some people drive traffic with Pinterest to their own products. Others drive traffic to affiliate products both virtual and physical. The most important thing to remember is to be genuine. Send traffic to offers that can really help people by giving them what they want and even perhaps what they need.
So if you are looking for a way to drive free traffic on the internet, this is one way to make money with Pinterest traffic.
At first glance at the title of this post you probably thought to yourself that I was talking about your standard run of the mill Facebook account getting banned, and you’re right!
You see, every person or company is supposed to have a personal Facebook account and then you add a fan page to the account. So if you lose your fan page, the possibility does exist that you could also lose your entire Facebook account if they feel you are doing things that are against their Terms of Service (TOS).
An example of this is with a mastermind of people that I speak with on a regular basis. We talk about different social media tactics that are working and also things that are not.
With Facebook you have two primary routes that you can take to build a following and ultimately make money. Both of these methods use the “Like” button but work differently to build an audience.
The first tactic is to grow an organic following using the free method. This method takes longer and that’s why it’s free. You spread the word socially about your fan page to people that are interested in what you have by getting people to click the “Like” button.
Getting people to click the “Like” button will get your message in front of potentially thousands and even millions of people. It works because each person that likes something automatically shares it with all of their friends, and then when one or more of those people likes something it gets put into the news feed of all of that person’s friends. This keeps going because most people hang out with the same type of people that like similar things. That’s how your page can spread virally.
The second method is the paid method and is much faster but it costs money but this is where the Facebook ban can come into play. A lot of people don’t read the Facebook TOS and that can get you into trouble.
Like Google, Facebook is beginning to crack down on advertisers that are creating a bad experience for their users. If you do things that are misleading or unethical, they not only will not approve your ad but they can ban you from Facebook all together. I’ve seen this happen to many of the people in my mastermind and it sucks!
The key with paid Facebook advertising is to get people to click on the “Like” button in your ad so that they can be added to your fan page. That way all of their friends can see that one of their friends likes something and your fan page can begin to grow organically and for free after the initial advertising push.
The moral to this post is to read the Facebook TOS thoroughly because they can reject just your ad, reject your ad and remove your fan page or ban you from Facebook altogether. The TOS is very important so take the time to study it if you plan to make money using Facebook.
If you have a Facebook Fan Page you might have heard that as of October 1st, 2011 you will need to make sure that it is secured with a Secure Sockets Layer (SSL) Certificate.
An SSL Certificate is how web servers and web browsers communicate securely. It is the “https” instead of just the “http” in front of the web address where a website is located.
Why is this important? It is important because the “s” symbolizes that a website is secure. You will find this mostly when you log into a website that performs a business transaction or that contains sensitive information; like banking information.
Now Facebook is requiring everyone that has a fan page, AKA a business page, to use an SSL. One of the biggest reasons is to weed out scammers and hackers.
Facebook wants to protect its users with SSL because fan/business pages use iFrames to display its content to their users. An iFrame is like an open window that is placed on one website where you can see and do things on a completely different website without ever leaving the first website.
So on the 1st of October, Facebook will require all of their “Pages” to use SSL on them so that their users will have a better chance at an improved experience.
It would seem that this step will bring them one step closer to their ultimate goal for their over 750 million users to never have to leave Facebook.
I recently heard something that I couldn’t believe in the beginning but now it doesn’t seem so absurd. That is that Facebook will one day have users (children growing up right now) that will think that the Internet is Facebook because you will be able to do everything from your account without ever having to leave…
One thing is for sure; Facebook is trying to make sure that they will remain a dominant force in social media for the long haul and not die out like Myspace did.
Here are a few Facebook marketing tips that will help you get a very low cost-per-click (CPC). Before we get started, I have to say that I must give all of the credit for these tips to my friend Mr. FBX.
Facebook Marketing Tips – Tip #1
If you have ever used pay-per-click (PPC) you are probably used to always setting up your campaigns using PPC instead of cost-per-metric (CPM). For those of you that don’t know, CPM means cost per 1,000 impressions. In the PPC world you must really know your metrics before you ever go near CPM or you could lose your shirt even more so than with PPC. With CPM you pay when your ad is seen 1,000 times, whether people click on your ad or not!
Unlike Google and other search engines the better way to go is CPM because you will get a much lower CPC because you are going for “Likes” and not sales. Sales will come after you build your Facebook fans up to a good amount of people.
Facebook Marketing Tips – Tip #2
Most people can’t help but to go crazy with targeting when setting up a Facebook ad campaign. They try to get a bigger and bigger reach (the amount of people that will see their display ad) because they think that will increase their chances of a successful campaign.
Stop! Putting in a lot of Facebook likes into your campaign will hurt, not help it. You need to only put in one targeted like into your campaign. I know that it is tempting to put in more when you see the reach grow each time that you do it but don’t; it will only hurt your campaign’s performance.
Facebook Marketing Tips – Tip #3
In search marketing you would put in a lot of countries in order to get lots of traffic to your offers, but you want to do the exact opposite within the Facebook ad platform.
When using Facebook ads, you only want to choose one country and that’s it! If you put in lots of countries it will hurt your campaign and ultimately increase your CPC.
If you use the tips that I’ve just outlined here, you can actually get clicks for a penny or even less! So if you’re planning on using the Facebook ad platform, try these tips out and you’ll be amazed how well they work.
What is Google’s new +1 feature that we are beginning to see? Take a quick look at Google’s explanation in the video below and then read on.
Does the Google’s +1 look familiar? It is just like the Facebook “Like” button in my opinion.
Google is attempting to connect people that like the same things socially. By it being launched in their search engine as well as on individual websites, it has the potential to be even bigger than the “Like” button.
Unfortunately in the past Google has failed to produce something themselves that grows virally; an example is the failure of Google Buzz compared to the success of Facebook and Twitter.
That is probably why they prefer to acquire other companies that show promise. Unfortunately for them they just don’t do well with social media. Just look at what happened after they acquired MySpace. It has pretty much gone from a social site to surviving on music alone.
What impact do you see Google’s new +1 feature having on the internet? Leave a comment and share your thoughts.
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