Search Engine Optimization (SEO)
Search Engine Optimization or SEO for short is required if you are attempting to get free traffic from the search engines.
There are 3 main elements that are needed in order to optimize a website and rank highly in the search engines.
- On-page optimization
- Off-page optimization
On-page optimization simply means that you need to set up your website in such a way that will welcome the search engines and make it easy for them to read your site’s structure.
Off-page optimization means that you need votes from other websites saying that your website is really good concerning a particular subject. These votes are called backlinks. It is when an external website has a one-way link on their site pointing to yours.
Usually activity is in the form of social interaction like on a blog where people post their comments in response to a particular blog post. Now that social media is so powerful, plug-ins from social media sites like Facebook are popping up all over the web because of its ability to create social interaction, which is the most powerful form of activity to date.
If all of this sounds like a lot of work it is. That is why many people and companies choose to outsource SEO tasks because in most cases it is the most cost-effective way to get it all done quickly and efficiently.
For most English speaking countries, you can get your outsource SEO tasks done by people in other countries like India and the Philippines. This is because for a fair wage of about $300 to $500 per month in their countries you can get one full-time virtual employee that is even college educated to perform all of these tasks for you.
So whenever possible outsource SEO tasks and even if you are only one person, you can compete with companies that are pretty big all by yourself.
Last week Google changed their algorithm once again and this time their target is content farms. While they wouldn’t specifically say that they were targeting a specific business, many speculate that their target was Demand Media.
Demand Media amasses written content from hundreds of freelance writers. They create “how to” content for sites like eHow.com. Google is now saying that they won’t tolerate that type of content any further.
Google says that if your content doesn’t benefit their searchers in a positive way your site’s rankings will be negatively impacted in their search results. They are doing this in a move to make sure that the people that search Google find what they are looking for quicker and always return to them because they did.
What does this mean to us as Internet Marketers? Make sure that you put out great quality content that you would send your own mother to if she were looking for information that you wrote about.
Another thing that you need to watch is where your links are coming from. If Google sees that a lot of your backlinks are coming from sites with bad content, that shiny new algorithm could pass those bad marks on to your site as well.
The moral of the story here is to provide value to everyone that might come across your content. The Internet is littered with trash and just like you wouldn’t want to be near the smell, it is painful for the mind to have to process the trashy content that your eyes see.
Where you affected by Google’s change? Leave me a comment and tell your story.
If you’ve ever wondered if it is worth it to do Amazon SEO in order to sell physical products, I would have to say “yes” after finding out how much they sell everyday!
Did you know that Amazon.com sells over 68 million dollars per day and that was in 2009. I haven’t seen the figures for 2010 yet and who knows what it will be in 2011.
So doing Amazon SEO makes sense, literally. They also sell digital products but there is much less competition with physical products.
Using Amazon SEO is a breeze if you target product names and funnel people through blogs using articles.
The reason marketing physical products is much easier is because of the sheer volume. Clickbank has about 10,000 digital products for sale, but one day I was watching a webinar and it showed how Amazon has over 11 million items for sale in their Home & Garden Department alone! Now that’s what I call some Amazon SEO opportunities.
From this point all you have to do to use Amazon SEO is to create a free blog on Blogger.com. Then use targeted product name keywords in articles on high PR sites like EzineArticles.com, which will drive traffic to your blogs that contain your affiliate links.
A lot of people want to market digital products because with physical products the commissions are much lower (a maximum of 15% commission for Amazon products). With Clickbank you get 50% or more but with that comes more competition. Remember that Clickbank only has about 10,000 products compared to the millions at Amazon!
If you are looking to become an affiliate and want less competition, I’d say go with Amazon SEO to begin with because that huge pie is spread between much less people as apposed to Clickbank.
Is Amazon SEO for you? Let me know by leaving a comment.
I am often asked what the best SEO ranking factors are.
You will hear the debate go back and forth between on-page optimization and off-page optimization (backlinking) as being the most important of the best SEO ranking factors.
Today I am going to throw my hat in the ring and say that if you are going to choose between the two, choose on-page optimization.
Why? Because when it comes to the #1 search engine, Google, they are all about relevancy. You can have 1,000 backlinks to a site but still not be able to out rank a site that only has 100 backlinks with excellent on-page optimization.
So here are some of the best SEO ranking factors for on-page optimization.
1. Keyword rich domain name (target keyword should always be first)
2. Properly structured URL (URL should have words in them, not numbers)
3. Keyword rich title tag
4. Keywords in the H1, H2 and H3 heading tags
5. Proper keyword position (should be in your first and last sentences)
6. Keyword density (should be 2% to 5% per article)
7. Font decoration (bold, italicize and underline your target keyword at least once)
8. Image description (your image alt tag and file should contain your keyword)
9. Content length (more is better and make sure that it is descriptive and relevant)
10. Maintain Good Links (don’t have broken links or ones that link to bad websites)
There you have it! My top ten list for the best SEO ranking factors. If you don’t want to go out there and get a ton of backlinks in order to get a good ranking in the search engines, just make sure that you have really good on-page optimization and you won’t have too.
Please leave me a comment to let me know what you think about my list of the best SEO ranking factors.
I am all over the internet because I love online marketing. The other day I was listening to a webinar and heard about a great website for link building. I decided to check it out and to my surprise they also had a lot of great free SEO tools there as well.
If you’re an Internet Marketer you should know how valuable SEO tools are, but if you are not you need to take my advice and take a look for yourself. LinkBuildingKing.com has over 30 free SEO tools there to take advantage of from backlink checkers to a meta-tags generator.
Personally I like the search engine position checker because it lets you find your website’s position on Google. That is one question that I have heard asked on forms like the Warrior Forum and Digital Point many times. So as far as free SEO tools go I really like that one and the others are really helpful as well.
That’s it for today! I hope this post helps you. Be sure to let me know what you think in the comments after you’ve taken a look at the free SEO tools.
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