The World of Internet Marketing

Email Marketing

Never Pay For Solo Ads?

That’s right!  You should never pay for a solo email mailing.

The reason that I am saying this is because if you pay someone with a big email list for a solo mailing you just might lose all of your money without gaining anything in return.

Here’s why…

If you pay for a solo mailing to a list of 30,000 people and only 1,000 people actually open your email but only 150 people actually click on your link that takes them to whatever offer you have, you now only have 150 chances to make a sale or get an optin.  That’s not very good.

What you should be paying for are clicks and not the mailing.  Paying for the click just means that you have a standing agreement with the email list owner that he/she will deliver a certain amount of clicks and not just a mailing.

It is the clicks that can make you money, not the mailing.  Clicks mean traffic to your website.  People opening the emails won’t get you traffic; they must click on the link in order to see your offer so always keep that in mind.

I hope that this post has been of service to you if you were thinking of paying for a solo mailing to someone else’s email list.


Monday, August 22nd, 2011 Email Marketing, Internet Marketing Comments Off

Email Marketing Best Practices

I’ve been in this Internet marketing game awhile now but I am still shocked when I get emails from marketers that don’t at least adhere to the most common of email marketing best practices.

What do I mean by email marketing best practices?  I mean that the whole reason why we use email to market with is to pre-sell.  Many marketers today either don’t take the time or don’t know that they should be practicing pre-selling techniques in their emails.

Without creating an extremely long post, I’m going to give you a quick breakdown of how you should be pre-selling your prospects and customers on something that you want them to take action on.

Email Marketing Best Practices

  1. Always say why you are sending the email.  Let people know that you have something for them to take a serious look at.
  2. In no uncertain terms, tell them what you’ve got.  Don’t beat around the bush here.  Tell them if you have the best software ever made!
  3. Here you need to tell people what your thing is going to do for them.  They need to know how your thing is going to benefit them.
  4. Tell them why they need to take action RIGHT NOW!  If you are attempting to get them to opt into an email list or buy something use scarcity/urgency in some way to in order to move them to take action.
  5. Actually tell them what they need to do once they go where you want them to go.  That might be to opt in to see an important video or buy a great product.

There you have it!  The top five email marketing best practices that will help you to sell more stuff and ultimately make you more successful.

Do you have some really good email marketing best practices?  If you do or just want to be heard, leave a comment.


Wednesday, March 16th, 2011 Email Marketing Comments Off

Targeted Mailing Lists

If you are going to get anywhere in the Internet Marketing arena you must build targeted mailing lists.

Without targeted mailing lists of subscribers you are just throwing darts into the wind.  The reason is that people only want to hear about subjects that they are interested in.  I’m sure that anyone can understand that.  You wouldn’t want to hear about Internet Marketing if you are a sports fanatic would you?

I talk to a lot of people in this profession and surprisingly people either think that they don’t want or don’t need targeted mailing lists.  They just want to drive traffic and make sales of their own product or as an affiliate.

This mentality about not wanting to build targeted mailing lists is flawed because the Internet is constantly changing everyday along with the methods of driving traffic.  It doesn’t matter if it is free or paid traffic, it is definitely changing.

Building targeted mailing lists is great for business stability.  No matter what changes happen on the Internet, you still have your targeted mailing lists to fall back on because it’s a true asset.

Les Brown said, “You don’t have to be great to get started but you have to get started to be great.”  If you want to be great at Internet Marketing you must get started and building huge targeted mailing lists is the best and most stable way to do it.

What do you think about building targeted mailing lists?  Leave me a comment and let me know.

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Monday, February 7th, 2011 Email Marketing Comments Off

Lead Generation – Do You Need It?

Lead generation is an extremely critical part of marketing, both online and offline.  Without leads, business wouldn’t move and we all know what it means when business doesn’t move…  Going Out of Business Sales!

All kidding aside, leads are the life blood of any successful business.  You need them in order to have the opportunity to make a sale to either an individual or to another business.  If you were to use an online business like selling information products in the business opportunity niche as an example, then you will definitely need prospects in order to make a sale of your product.

Online businesses use lead generation tools like autoresponders to capture email addresses so that they can turn that potential lead into a paying customer.  This is where email marketing comes in.  A really good email series can be setup beforehand and sent out automatically to everyone on an email list to entice the prospect into buying something that they are interested in based on the type of newsletter that they are subscribed to.  Now what I just said is very important because you must match the content of your emails to a particular niche topic that the prospect is interested in, otherwise it is like giving someone an apple who just asked you for an orange.

It is important to have a good mixture of great and interesting content vs. just repeated sales messages.  It’s a delicate balance that comes with experience and really getting to know the type of people that are joining your list.

A well known fact is that a customer is about 15 times more likely to buy something from you again than someone that hasn’t purchased anything from you yet.  Lead generation is only the first step in the puzzle.  It takes far more leads to make sales than it does to equal even a small fraction of a list of buyers, but that is another blog post…

Are you good at lead generation?  Let me know in the comments section.

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Wednesday, November 3rd, 2010 Email Marketing, Internet Marketing, Traffic Comments Off

10 Easy Email Subject Line Tips – Part 2

Tip #6: Be mindful of email filters.

There is a definite difference between “spammy” and “catchy.”  Be sure to check out your emails with a content checker (Aweber has one built in) to catch words that would cause your emails to end up in a bulk or junk email folder.  With a content checker you will know beforehand if your email would make it into the inbox or not.

Tip #7: You can lead but never mislead.

You don’t want to offer a special that the subscribers would find hard to follow through with in order to get a benefit or special offer.  Never promise more than what the email can deliver or stretch the truth.  It will cause the readers to click the spam button because they distrust you when the subject line doesn’t line up with the email’s content.

Tip #8: Test early and test regularly.

Writing an email subject line should be one of the first things that you consider when creating a campaign, but far too often it is the last.  A lot of people hurry on this critical step.  As you plan your campaign always think of the subject lines first and let it shape the emails.  It will definitely sharpen your campaign’s focus and make it more cohesive.

Tip #9: Review your last several campaigns subject lines for performance.

Look for the highest click-through rates, most conversions, average sale per order, etc.  Find the email subject lines that performed the best for the actions that you wanted the subscribers to take.

Tip #10: Make sure you continue the conversation.

You need to continue the conversation with your readers by sending emails more frequently that just monthly or quarterly.  You should use tracking reports to see what their hot-buttons are, what it is that gets them to open emails quickly and clicking on the links inside.  Then use those key words or issues where appropriate.  Put those words in the first or second position of the subject lines to capture the attention of your subscribers.


That concludes the two part series of my 10 easy email subject line tips.  If you would like to contribute, just leave me a comment and let’s discuss it.

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Sunday, May 30th, 2010 Email Marketing 1 Comment
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