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Copywriting

Most Important Thing About Copywriting?

Copywriting is an integral part of any sales process.  It really doesn’t matter if your sales process is online, offline, in print or in person.  Copywriting is crucial to the success of the sales process.

You probably think that copywriting is limited to words on a page but it’s not.  It is even in the words that people are told to say working for an employer in a department store.  This form of copywriting is called the store’s policy and procedures.

It is the store’s policy to ask you if you need shoes with the new outfit that you are about to buy.  That is an upsell to make the company more money.  If you just look you can find this type of thing everywhere…

But when you are selling something online using direct response methods, the most important thing that you can do in your copywriting is to tell a story.

Storytelling is probably the most used and profitable method that you see today.  It has been around since selling began.

The art of telling a good story can greatly increase the likelihood of someone making a purchase of what you are selling because people love a good story that they can relate too.  That is why you hear the phrase “I’m a lot like you” a lot.  You want people to become enthralled in the story by picturing their own similar occurrences in their lives.

A great copywriting story can come in many different forms.  You no longer need to just tell your story in print.  You can tell your story by way of audio broadcasts, full video, etc.  It is the message within the story that will get people to buy, not how the story is delivered.

Lastly, the latest and greatest way to use your copywriting story is on a live webinar.  Right now webinars are the hottest thing going.  They convert prospects into buyers higher than any other form of electronic delivery method.

I’ve seen webinars convert as high as 40 percent and I have a couple of Internet Marketing buddies that say they’ve converted at as much as 60 percent!

So be sure and use a good relevant story to sell your product or services because storytelling in your copywriting is king.

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Monday, October 24th, 2011 Copywriting Comments Off

Shortcut To Catchy Headlines

On the surface it might seem like an easy task to write catchy headlines but it is more difficult than you think.

Copywriting is a skill that takes people years to master.  It is not easy to learn how to flip people’s emotional triggers on or off.

When it comes to great catchy headlines you can either spend your time learning, pay an expensive professional copywriter to do it for you or use software.  Now I’m no copywriter so I got better using software.

The software that I am going to show you is online based and will really assist you with writing catchy headlines quickly.  Like any software algorithm it is not flawless but it really does a good job on the intellectual, emotional and spiritual impact that words can have.

So to get started writing catchy headlines right away check out the Advanced Marketing Institute website.  Their online software there will amaze you when you see how it works.  All you have to do is put in your 20 words or less headline, select a category and hit the submit button.  The software will give you a score as compared to professional and even gifted copywriters.

Click here to create your best catchy headline quickly.

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Monday, May 9th, 2011 Copywriting Comments Off

Jay Abraham Video on Amazon Copywriting Secrets

This is a great Jay Abraham video where he uses Amazon.com book information to write great copy in a flash.

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That Jay Abraham video contained some of the best information that I have seen on copywriting.

The speed in which he shows you how to use Amazon to create great copy is incredible!  I loved it and wanted to make sure that I shared that great Jay Abraham video to everyone here.

It is rare that you get so much usable information in only 10 minutes.  I am going to start implementing this tactic right away because like Jay Abraham said in the video, you can condense great copywriting down from taking weeks to mere hours!

So if you want to write great copy fast, watch the Jay Abraham video several times because I pick up more and more great nuggets each time I watch it.

What did you think about this Jay Abraham video?  Leave a comment…

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Monday, April 25th, 2011 Copywriting Comments Off
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