The World of Internet Marketing

Best SEO Ranking Factors

I am often asked what the best SEO ranking factors are.

You will hear the debate go back and forth between on-page optimization and off-page optimization (backlinking) as being the most important of the best SEO ranking factors.

Today I am going to throw my hat in the ring and say that if you are going to choose between the two, choose on-page optimization.

Why?  Because when it comes to the #1 search engine, Google, they are all about relevancy.  You can have 1,000 backlinks to a site but still not be able to out rank a site that only has 100 backlinks with excellent on-page optimization.

So here are some of the best SEO ranking factors for on-page optimization.

1.      Keyword rich domain name (target keyword should always be first)

2.      Properly structured URL (URL should have words in them, not numbers)

3.      Keyword rich title tag

4.      Keywords in the H1, H2 and H3 heading tags

5.      Proper keyword position (should be in your first and last sentences)

6.      Keyword density (should be 2% to 5% per article)

7.      Font decoration (bold, italicize and underline your target keyword at least once)

8.      Image description (your image alt tag and file should contain your keyword)

9.      Content length (more is better and make sure that it is descriptive and relevant)

10.  Maintain Good Links (don’t have broken links or ones that link to bad websites)

There you have it!  My top ten list for the best SEO ranking factors.  If you don’t want to go out there and get a ton of backlinks in order to get a good ranking in the search engines, just make sure that you have really good on-page optimization and you won’t have too.

Please leave me a comment to let me know what you think about my list of the best SEO ranking factors.


Friday, December 31st, 2010 Search Engine Optimization (SEO)

1 Comment to Best SEO Ranking Factors

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