JAY PEETE.com

The World of Internet Marketing

Banned by Facebook?

At first glance at the title of this post you probably thought to yourself that I was talking about your standard run of the mill Facebook account getting banned, and you’re right!

You see, every person or company is supposed to have a personal Facebook account and then you add a fan page to the account.  So if you lose your fan page, the possibility does exist that you could also lose your entire Facebook account if they feel you are doing things that are against their Terms of Service (TOS).

An example of this is with a mastermind of people that I speak with on a regular basis.  We talk about different social media tactics that are working and also things that are not.

With Facebook you have two primary routes that you can take to build a following and ultimately make money.  Both of these methods use the “Like” button but work differently to build an audience.

The first tactic is to grow an organic following using the free method.  This method takes longer and that’s why it’s free.  You spread the word socially about your fan page to people that are interested in what you have by getting people to click the “Like” button.

Getting people to click the “Like” button will get your message in front of potentially thousands and even millions of people.  It works because each person that likes something automatically shares it with all of their friends, and then when one or more of those people likes something it gets put into the news feed of all of that person’s friends.  This keeps going because most people hang out with the same type of people that like similar things.  That’s how your page can spread virally.

The second method is the paid method and is much faster but it costs money but this is where the Facebook ban can come into play.  A lot of people don’t read the Facebook TOS and that can get you into trouble.

Like Google, Facebook is beginning to crack down on advertisers that are creating a bad experience for their users.  If you do things that are misleading or unethical, they not only will not approve your ad but they can ban you from Facebook all together.  I’ve seen this happen to many of the people in my mastermind and it sucks!

The key with paid Facebook advertising is to get people to click on the “Like” button in your ad so that they can be added to your fan page.  That way all of their friends can see that one of their friends likes something and your fan page can begin to grow organically and for free after the initial advertising push.

The moral to this post is to read the Facebook TOS thoroughly because they can reject just your ad, reject your ad and remove your fan page or ban you from Facebook altogether.  The TOS is very important so take the time to study it if you plan to make money using Facebook.

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Monday, November 7th, 2011 Social Media Marketing

2 Comments to Banned by Facebook?

Interesting article, Jay. I had no idea about the banning…and I had no idea that the fan page was so critical to getting a page in front of people. But after reading this, it makes sense. Thank you. :-)

Jay

You’re welcome Teresa.

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