The World of Internet Marketing

Archive for June, 2011

Video Boss Review for Version 2

I’ve created this Video Boss review to give you a little bit more information about the release of this 2.0 version of the video course by Andy Jenkins.  The course is set to be released on Wednesday June 8, 2011 at Noon Pacific Standard Time.


Currently there have been 5 free videos that have been released by Andy Jenkins over about the last week.

  • Video 1: Video Gets More Money Than Anything – This video literally forces people to see the massive profit potential of video.
  • Video 2:  Little Boss – The second video has more excellent pure content where you are shown exactly how Andy does what he calls “a delicious video.”  It has real actionable content that people can begin using right now.
  • Video 3:  $3.1MM Mistake – In this video you see how Google used a mega-budget on a YouTube video that anyone could have made for peanuts!
  • Video 4:  Traffic Boss – Remember the huge budget that Google used to get millions of views for a YouTube video?  In this video Andy actually gives you a lesson on how to do the same without that mega-budget…
  • Video 5: The Finale – So far you have gotten a lot of great content but that is nothing compared to this final teaching video.  In this one he really goes below the surface and is even more in-depth than he was in “Little Boss” and “Traffic Boss.”


Video Boss Review – The Positives!

Andy Jenkins is an expert at video production and video conversion.  His years of education and knowledge in the movie and Internet Marketing industries make him one of the most sought after individuals in today’s market.

When it comes to teaching this stuff, you absolutely cannot find anyone better because he breaks it down on a level where anyone can understand it and implement it.  The key to what I just said is implementation.  Without implementation you are just wasting your time…

Video Boss Review – The Negatives?

As you probably well know, you can’t buy an Internet Marketing product from one of the gurus for less than $1,997.00 these days.  The Video Boss is no different.  Yes, it’s expensive if you want quality like this but it does have a six-pay payment plan for those with sticker-shock!

That brings me to another negative and that is if you choose the payment plan of 6 payments of $388 you will end up paying about 15% more over the long run.  That equates to $2,328.00 instead of only $1,997.00.  I guess that is the price you pay if you want to spread the payments out.

The Conclusion

I’ll conclude my Video Boss Review by saying that after looking at the positives and the negatives that the course far exceeds my expectations on what it delivers for the price that is being charged for it.  It gets my highest recommendation because Andy really over delivers as he normally does.


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Tuesday, June 7th, 2011 Product Review, Video Marketing Comments Off

What is Remarketing?

I’ve done similar posts to this one before but I thought that I’d put a new prospective on this one because I was asked; what is remarketing?

Remarketing or retargeting is where you want to try and sell something to someone that you know is already interested in something that you have to sell.  In the online arena you know that someone is interested in something because they come to your website based on a specific keyword query, banner ad or some form of advertising.

If you are using Google Adwords you can place a code on your website pages that will tag visitors that come to your site but didn’t buy anything.  Then using a banner campaign you can actually follow them around the web using banners and text ads that are especially crafted to what they were looking at, which you already know that they are interested in.

In advertising people must see things many times before they decide to buy and what this does is put the item in front of them over and over again, which increases the likelihood that they will purchase it.

So what is remarketing?  I think it is a technological gift!  Where else can you do this but online.  You can actually follow someone around the net without ever having to have their email address or any of their information.

While visiting various websites on the web, they will see banner or text ads on other people’s websites that are a part of the Google Display Network.  If you don’t know, the Google Display Network is the Google Adsense program that allows webmasters to make a percentage off of the Google ads that they place on their sites.

Again, what is remarketing?  It is the best way to target and try to close sales to customers or potential customers over and over again…


Monday, June 6th, 2011 Internet Marketing Comments Off

Affiliate Marketing Backstab?

When people set out online to make some money, they usually start out as an affiliate marketer because it would be hard to begin with your own product.

There is a very dark side to affiliate marketing that most aren’t aware of.  Some unscrupulous product owners will steal your initial commission without you even knowing it.

As an affiliate your job is to send qualified targeted traffic to products in exchange for a commission when a sale is made by the product owner.  Since you are new to the game though, you might not know some of the tricks that are out there.

There are a lot of tricks that are done but today I’m going to turn you on to one easy but costly one.  That trick is what I call “domain switching.”  This is where you begin sending traffic to say a Clickbank product to see if it converts.  The vendor has a lead capture (email opt-in) form on the page in order to gather potential prospects and get them to come back if they don’t buy on their first time visiting the page.

This is a normal practice since it takes about 7 points of contact sometimes before people decide to buy.  Now this is what you need to do and what to watch for.  Before you ever begin to promote a product, opt into many different lists and track their email sales process.  You want to do this with more than one product because if you don’t like their emails or if they are an underhanded vendor, you won’t have to start all over again.  It’s a big time-saver.

When you get the emails from the different vendors, save them to a designated folder in your email account and watch the domain that they send you to.  The first part of the domain name should match-up exactly to the domain name of your initial affiliate link in front of the dot com.

For Example: www.MakeMyCarRight.com (not a real affiliate domain name) is the initial domain name where you are sending people.  Then in the email series that you begin receiving, you see the domain name: www.RightForMyCar.com.  9 times out of 10, when the vendor changed domain names, your affiliate tracking cookie is not being tracked on that new domain and you won’t get credit for the sale if one of the people that you sent to that vendor happens to purchase later when they begin receiving the emails.  Remember how I talked about multiple points of contact earlier in this post?

So do your due diligence because it will save you some time and/or money if you do.


Friday, June 3rd, 2011 Affiliate Marketing Comments Off

How to Stop Theft of Your Product

If you have ever created your own digital product or had one created for you, someone stealing it has probably been a concern.  Some steal digital products for their own use but others steal them in order to give them away or even sell them as their own.

There are BlackHat forums online that are dedicated to doing things that are really shady, while teaching others to do the same.  Terrible I know, but there are avenues that you can take that will help you in the fight against piracy of your digital product.

If you find out that someone has stolen your product and is redistributing it, don’t waste your time trying to contact them directly.  I promise you that you will be ignored and will needlessly cause yourself a lot of aggravation.

The easiest way to resolve the issue is to contact the hosting provider of the website where your content is being distributed.  Why?  The reason being is that the Digital Millennium Copyright Act (DMCA) states that the hosting company can be held responsible for any copyright-infringement hosted on their servers.

Believe me, when you contact them and let them know that pirated content is being shared via their servers, they will shut that crap down so fast that your head will spin!  The hosting provider doesn’t want to be fined, sued or even shut down.

Below is a sample of a DMCA document that you can send to hosting providers.  All you have to do is edit the sections within the brackets.

Attn: [Name of Hosting Company]

Pursuant to 17 USC 512(c)(3)(A), this communication serves as a statement that:

I am [the exclusive rights holder | the duly authorized representative of the exclusive rights holder] for [title of copyrighted material being infringed upon, and, if possible, additional identifying information such as ISBNs, publication dates, etc — or, if the material is a web page, the URL];

These exclusive rights are being violated by material available upon your site at the following URL(s): [URLs of infringing material];

I have a good faith belief that the use of this material in such a fashion is not     authorized by the copyright holder, the copyright holder’s agent, or the law;

Under penalty of perjury in a United States court of law, I state that the information contained in this notification is accurate, and that I am authorized to act on the behalf    of the exclusive rights holder for the material in question;

I may be contacted by the following methods (include all): [physical address, telephone number, and email address];

I hereby request that you remove or disable access to this material as it appears on your service in as expedient a fashion as possible. Thank you.

Regards, [your full legal name]


Wednesday, June 1st, 2011 Coaching, Internet Marketing Comments Off
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