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Archive for March 25th, 2011

Will Firefox 4 Hurt Internet Marketing Sales?

At first glance you will probably think that one thing has absolutely nothing to do with the other but you would be wrong.

If you have been online for any length of time and at least looked at buying a product in the Internet Marketing (IM) niche you will have seen an exit popup offering you something else of value when you try to leave.

Here is a common exit popup pictured below.

Popup Message Using Internet Explorer

Over the years we have grown accustomed to mostly clicking on “Cancel” when we see things like this popup because we fear viruses being installed on our computer.  In actuality you need to click on the “OK” button in order to leave the page.

Using exit-pop scripts has been responsible for a countless amount of saved online revenue.  It has helped websites that were previously unprofitable or just breaking even to become extremely profitable.

Along comes Mozilla Firefox 4.  After installing it yesterday I went about my normal day.  Then I checked the email account that I use to monitor what is going on in the IM world when I got an email about a new product offer.

As usual I took a look at it to see if it was anything that I would be interested in.  The product was OK but nothing that I needed to have so I attempted to close the page when I saw the usual exit-pop.

Below is a picture of what I saw upon trying to leave the page.

Firefox 4 New Exit-Pop Message

I instantly stopped and knew that something was very different here.  Firefox 4 has its own modified script that detects the exit-pop and replaces it with the one that you see above.  Both exit-pops are from the exact same website but the first is using Internet Explorer and the second using the new Firefox 4 web browser.

It looks like programmers have some work to do!  They are going to need to figure out a way to get around people seeing Firefox’s script vs. their offer.

Right away you know how to leave the page because it does not play the little mind trick that the normal exit-pops use to get us to stay on the page so that they can get another chance to sell us.  It is clear, “Leave Page” or “Stay on Page.”  You can’t get any clearer than that.

Even though Internet Explorer is the more widely used web browser online, I believe that if programmers don’t find a way around the new Firefox 4 script IM’ers will probably begin to feel a pinch in their bank accounts.

What impact do you think this new Firefox 4 exit-pop script will have on products marketed online?  Leave a comment…


Friday, March 25th, 2011 Internet Marketing 3 Comments
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