The World of Internet Marketing

Archive for March, 2011

Where Does Frank Kern Get His Motivation?

Check out the video below of Bob Serling interviewing Frank Kern and learn where his motivation comes from and then answer 1 quick question below.

Can you imagine having an upbringing like this?  The average person was raised in the exact opposite way.

We’re told to go to college and get a good job, have a family and retire with a pension after working for someone else for 40 years.  That type of programming is why so few people ever experience life in abundance.

Most people will live out their entire lives on a slightly unconscious level.  They just want to go to work, come home and plop down on the couch in front of the TV.  The closest they will ever come to motivating themselves to do anything substantial will be their wish to win the lottery; otherwise they are too scared and/or lazy to take a risk to try for financial freedom.  It is so sad but true…

Are you forever doomed to be a lemming or an entrepreneur that wants more out of life?

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Wednesday, March 30th, 2011 Internet Marketing, Mindset Comments Off

Advertise on Facebook or Google?

Advertise on Facebook or Google?

In the Internet Marketing field there are many ways to drive traffic to websites.  Ultimately you want to make a conversion of some sort, whether it is to make a sale, get an opt-in or get someone to complete a form.  When you are skilled at driving traffic on the web, you will always be successful.

As I stated above there are many ways to drive traffic but in this post I’m going to focus on two sources of paid traffic methods.  You would probably have to call them the two bookends of the paid traffic world; Facebook and Google.

Both Facebook and Google have paid traffic platforms but they are very different.  On the surface they seem the same but underneath you need to have a different approach when utilizing the two pay per click platforms.

With the older more established Adwords platform you can market more traditionally because people are specifically searching for something and all you have to do is put it in front of them.

When using the newer of the two, the Facebook ad platform, you need to be a bit more strategic.  Driving traffic using social media is a very different animal because people are not searching for anything while on social media sites; they are there to enjoy themselves and to connect.  That is why many times you will see advertisers use interruption marketing tactics in order to get attention to their ads and get clicks.

If you are going to advertise on Google you should get started using their Display Network.  It used to be called the Content Network and it is where you advertise on other websites on the web through Google and not directly through their search engine.  In the Display Network you can get much cheaper clicks (as little as 1 cent) and minimize your risk so that you don’t lose your shirt in the beginning.  Once you are more comfortable then step up to the search platform.

They are both really great for driving traffic and making money.  It is just that your approach must be different.  If I had to give an edge to one over the other, I would give the edge to Facebook.

Facebook allows you to build fan pages, which they are now just calling “pages.”  You can use paid Facebook traffic to build a list of “likes” of your pages.  What this does is connect you to thousands of people that you can put social offers in front of.  Remember that you don’t use traditional marketing tactics on social media.  You use offers that allow you to further socialize and make money in the process.  I know people in the business that is making an unbelievable $50,000 to $100,000 per month using these methods.  The best part about it is that once they have built a sizable list on their Facebook page they don’t have to pay anymore; they just socialize with them and grow virally.  How crazy is that?  Getting paid handsomely for having fun…

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Monday, March 28th, 2011 List Building, Pay-Per-Click (PPC), Social Media Marketing, Traffic Comments Off

Will Firefox 4 Hurt Internet Marketing Sales?

At first glance you will probably think that one thing has absolutely nothing to do with the other but you would be wrong.

If you have been online for any length of time and at least looked at buying a product in the Internet Marketing (IM) niche you will have seen an exit popup offering you something else of value when you try to leave.

Here is a common exit popup pictured below.

Popup Message Using Internet Explorer

Over the years we have grown accustomed to mostly clicking on “Cancel” when we see things like this popup because we fear viruses being installed on our computer.  In actuality you need to click on the “OK” button in order to leave the page.

Using exit-pop scripts has been responsible for a countless amount of saved online revenue.  It has helped websites that were previously unprofitable or just breaking even to become extremely profitable.

Along comes Mozilla Firefox 4.  After installing it yesterday I went about my normal day.  Then I checked the email account that I use to monitor what is going on in the IM world when I got an email about a new product offer.

As usual I took a look at it to see if it was anything that I would be interested in.  The product was OK but nothing that I needed to have so I attempted to close the page when I saw the usual exit-pop.

Below is a picture of what I saw upon trying to leave the page.

Firefox 4 New Exit-Pop Message

I instantly stopped and knew that something was very different here.  Firefox 4 has its own modified script that detects the exit-pop and replaces it with the one that you see above.  Both exit-pops are from the exact same website but the first is using Internet Explorer and the second using the new Firefox 4 web browser.

It looks like programmers have some work to do!  They are going to need to figure out a way to get around people seeing Firefox’s script vs. their offer.

Right away you know how to leave the page because it does not play the little mind trick that the normal exit-pops use to get us to stay on the page so that they can get another chance to sell us.  It is clear, “Leave Page” or “Stay on Page.”  You can’t get any clearer than that.

Even though Internet Explorer is the more widely used web browser online, I believe that if programmers don’t find a way around the new Firefox 4 script IM’ers will probably begin to feel a pinch in their bank accounts.

What impact do you think this new Firefox 4 exit-pop script will have on products marketed online?  Leave a comment…


Friday, March 25th, 2011 Internet Marketing 3 Comments

Mobile Marketing Trends

There are a lot of mobile marketing trends that are beginning to peak right now but probably the biggest one is in the local market.

There are 1.8 billion people on the Internet but a staggering 5 billion people that have mobile phones.  That is huge if you look at the fact that countless millionaires were made from the Internet.

When you compare the two, just look at how much larger the mobile phone market is than computers and know that the marketing aspect is just getting started for mobile.  Now you have all types of mobile devices popping up all over the place, which just makes the market even bigger.

Local mobile marketing is absolutely set to explode over the next couple of years as the next gold rush.  There are about 28 million small businesses in the United States alone and only about 1% of them are utilizing text message marketing.

With traditional email marketing open rates have fallen to around 10 to 20 percent if you are a really good marketer.  Text message marketing being in its infancy, it is getting around a 97% open rate!  That is truly incredible to know that when you send out a text message to your customers that almost all of them will see it.

You are now beginning to see a lot of mobile marketing products popping up all over the place because there is a ton of money to be made by online marketers working in conjunction with offline businesses.

I expect this trend to continue for some time to come since most business owners don’t yet understand the technology and would rather just pay someone else to do it.  Business owners want to work on the business that they are passionate about and are usually not interested on learning something new and outside of their comfort zone.

Leave a comment and let me know what you think about the current mobile marketing trends?


Wednesday, March 23rd, 2011 Mobile Marketing Comments Off

Mind Viruses?

What the heck is a mind virus?  I heard this from a guy by the name of Randy Gage.  Randy is one of the biggest MLM guys on the planet!  I’ll be the first to say that MLM isn’t my thing.  My thing is definitely Internet Marketing but he said something that holds true throughout business in general.

I recently listened to an interview that he did with an up and coming Internet Marketer named Aaron Darko where he explained the mind virus concept.

I’m not going to take a long time to say what should only take a few paragraphs to say; so I’m going to give it to you straight.  A mind virus is a limiting belief planted in your mind by people that you know or by what you expose yourself to.

A good example of this is what you see in everyday movies.  The vast majority of people have been taught that money is bad and therefore a person with money is bad.  This is portrayed over and over again in the movies in order to sell to the masses.

Look at the highest grossing movie of all time, Avatar.  The rich greedy corporation swoops in and tries to destroy the habitat of the natives in order to make even more money from their planet’s natural resources.

People have been conditioned to believe that money is bad and if you have money you must be bad too.  This is simply not the case.  It’s not the money; it’s the person with it.  Money is only an enhancer.  If a person is a jerk before he has money, he will be an even bigger jerk once he has more money.

What you need to get here is to not let any mind viruses in.  Vaccinate yourself by understanding that money is neither good nor bad.  Don’t believe that in order to be a good person you need to be poor because that will always push money away from you and you don’t want that.  Always think about how many people that you can help when you have money and you’ll be just fine.

Do you have any mind viruses?  Tell me in the comments.

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Monday, March 21st, 2011 Mindset Comments Off
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