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The World of Internet Marketing

Archive for February, 2011

What Is Internet Marketing?

What is Internet Marketing?  Wikipedia defines it as the marketing of products or services over the internet.  I believe it is so much more!

Internet Marketing is a revolutionary way of making money for thousands and soon to be millions of people all over the world.  The old ways of making a living is giving way to the new.

People used to go to college, get a great job and retire.  Now even if you go to college it is not guaranteed that you will get a job in your field.  The only guarantee that you will get is that you either have a lot of unpaid student loans or you paid tons of money for higher education to no avail.

All of this sounds a bit pessimistic but it is the sad truth.  The world is changing and we have to change with it.  I believe that we are at the beginning of how the internet will change business.

Like every one before it this recession is just a redistribution of wealth.  That just simply means that money is moving from a particular group of people to a different set of people.  The internet has now made this process easier and more widespread than ever because of its speed and versatility.

I have spoken with so many other people that make their living online; many of them teenage millionaires!  So the next time someone that has no idea asks me, “what is Internet Marketing?” I’ll respond by saying, “How millions will make their living by the end of the decade.”

What is Internet Marketing to you?  Leave me a comment and let me know.

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Wednesday, February 16th, 2011 Internet Marketing 1 Comment

Success Stompers?

Now I know when you see the title of this post you probably said, “What the heck is a success stomper?”

A success stomper is anyone that wants to get in the way of success because they feel that they can’t have success.  We all know why people are that way don’t we?  As the saying goes, “misery loves company.”

In this post I am going to teach you how to deal with success stompers.  You probably want to just argue with them about your point of view and how you are right.  No, that is not the best way to deal with them.

The best way to deal with success stompers is to say, “huh, you don’t say” and just end it right there.  They will be very surprised that you didn’t try to get your point across by arguing with them.  You will see a look of astonishment come over their faces because they were so ready to argue that they won’t know what to do next.

The real secret to success is to not let any negativity into your heart and mind.  Most people don’t understand that everything doesn’t come instantly.  Sometimes you have to grind it out before success will come.  You just have to pay your dues, which is different for everyone.

So remember, “Huh, you don’t say” and walk!  They will be the dumb one standing there looking stupid…

Do you know a success stomper?  Leave a comment and tell me your experience with them.

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Monday, February 14th, 2011 Mindset Comments Off

YouTube Poop and Local Business?

I know, when I heard the term “YouTube Poop” I was shocked as well.  I accidentally came across it when doing some keyword research and found that it has over 90,000 global monthly searches.

After I got over my shock, I took a look to see what YouTube Poop is.  It is a bunch of pieced together clips of media to form a comical skit of some sort.

First I saw a skit of SpongeBob blowing up every few seconds that had over a million views, and then I watched one about a violent video game that was toned down for kids (not really toned down if you know what I mean?) that had over 14 million views.

As a marketer I took a look to see if these people were driving this apparent YouTube Poop to any particular website.  At first it didn’t look promising but then I found a video of the movie 300 interacting with the SpongeBob character named Patrick.

The video didn’t look to be sending anyone anywhere but then, as I normally do, I looked in the description and there is a link to a Spartas Pizza website.  This YouTube Poop video does have a purpose because it has been viewed over 2 million, three hundred thousand times!

So what is the moral of this post?  Even YouTube Poop sells…

Have you seen any good YouTube Poop?  If you have, share what you’ve seen in the comments.

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Friday, February 11th, 2011 Video Marketing 1 Comment

Internet Marketing Mentor

How important is an internet marketing mentor; in a word “extremely!”

If you don’t have an internet marketing mentor in this business you will either be one of the 98% that fail or one that will go round and round in circles for years before having some success…

People ask me all the time why a mentor is so important and I simply tell them “mistake reduction.”  Just think about when you were in high school and if you had to learn Algebra from a book with no teacher.  How many of the students do you think would have been able to learn it?  I have a pretty good hunch that not many would.

It is no different in this arena and an internet marketing mentor would greatly reduce your learning curve because you won’t have to make as many mistakes.  With that said, the next question is usually something to do with finding a good one.  I normally answer that with, “it varies.”

There is no “one size fits all” guru that can help everyone.  You have to find the best internet marketing mentor that works best for you.  You’ll know that person when you see him/her because you will get a feeling of comfort and ease of learning.

When you find your internet marketing mentor you will probably get a shot of endorphins (an organic chemical produced by the brain that causes positive feelings of joy) because you will just get what he/she is talking about and know that you can do it.

One thing that I know for sure and that is that once you have found your internet marketing mentor; you need to unsubscribe from all email mailing lists and just follow the teachings of that person.  The reason is simple; information overload!  Don’t let it happen to you.  You will have more success in a shorter amount of time if you just take that advice.

Do you have an internet marketing mentor that you follow right now?  Leave a comment and let me know who he or she is.

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Wednesday, February 9th, 2011 Coaching Comments Off

Targeted Mailing Lists

If you are going to get anywhere in the Internet Marketing arena you must build targeted mailing lists.

Without targeted mailing lists of subscribers you are just throwing darts into the wind.  The reason is that people only want to hear about subjects that they are interested in.  I’m sure that anyone can understand that.  You wouldn’t want to hear about Internet Marketing if you are a sports fanatic would you?

I talk to a lot of people in this profession and surprisingly people either think that they don’t want or don’t need targeted mailing lists.  They just want to drive traffic and make sales of their own product or as an affiliate.

This mentality about not wanting to build targeted mailing lists is flawed because the Internet is constantly changing everyday along with the methods of driving traffic.  It doesn’t matter if it is free or paid traffic, it is definitely changing.

Building targeted mailing lists is great for business stability.  No matter what changes happen on the Internet, you still have your targeted mailing lists to fall back on because it’s a true asset.

Les Brown said, “You don’t have to be great to get started but you have to get started to be great.”  If you want to be great at Internet Marketing you must get started and building huge targeted mailing lists is the best and most stable way to do it.

What do you think about building targeted mailing lists?  Leave me a comment and let me know.

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Monday, February 7th, 2011 Email Marketing Comments Off
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