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Archive for August, 2010

Local Business Marketing – The New Frontier?

If you haven’t heard already, local business marketing for Internet Marketers is amongst the biggest things to hit the Internet.  You might say that it is the new frontier…

Why is this being hailed as the next big wave that will create a new number of millionaires from the web?  Probably because there are an estimated 4.2 million small businesses that need help with their online marketing.

Small business owners are in business in their respective fields to service their clients and not to learn how to market online.  The problem is that the world is changing and faster than most anticipated.  The Internet has taken over as the medium of choice for most people in general as a way of obtaining information.  This has caused newspapers, telephone books, etc. to see a rapid decline in readership and advertising revenue because people just prefer the instantaneous and often free access to information via the World Wide Web.

Now that we have seen this rapid shift in the way that people assimilate information, we online marketers have been given a great opportunity as well as responsibility.  If we each helped small businesses thrive in this down economy we would see things turn around in a hurry and without the help of government.  It’s small not large businesses that create a country’s growth and prosperity.  Just think what we as marketers could accomplish if we could help each one of those 4.2 million small businesses hire just one more person.  That would be 4.2 million new jobs in the US alone!  Now we’re talking…

What do you think about this subject?  As always your comments are very welcome.  So be sure to leave one.

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Wednesday, August 11th, 2010 Offline Consulting Comments Off

Mobile Marketing – Is it the next big thing?

In recent weeks you might have heard more and more about mobile marketing and how it is the next big thing.  Well is it, is it really?

Mobile marketing has been around for quite some time but what is happening now is that it is in an evolutionary stage.  It used to be that you could only market to the masses if you were a large company with the big bucks but now even the average everyday person can market to the whole world!

Let me tell you, big market is an understatement when you talk about mobile phones.  There are approximately 6.8 billion people on the planet and over 5 billion of them have mobile phones.  As crazy as that number is, it doesn’t even include all of the new devices like iPads and Kindles.

What is even bigger is that about 1.8 billion people are on the Internet today and if you think about it, how many of those people take their computers everywhere they go?  Not many right…  Well with mobile phones, nearly all of those 5 billion people are taking their phones with them everywhere they go.  It’s like we can’t do without them!  When you leave the house you grab your wallet, house/car keys and your mobile phone.  They are now the three necessities.

Haven’t you always thought about what it would be like to get a piece of that colossal mobile phone pie?  Now you can, but the key is having direction and taking action!  So tell me how you take action on mobile marketing and your experience just might assist others on their path to success.

In the coming weeks, I will be posting more on this subject so be sure to return for actual action steps…

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Sunday, August 8th, 2010 Mobile Marketing 1 Comment
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