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Archive for April 15th, 2010

Social Media Traffic

I don’t know if you’ve heard but Facebook just eclipsed Google in traffic on March 13th, 2010.  Social media traffic is a major player and the people that understand it will benefit greatly from it.

Another really big thing about this type of traffic is that people are interacting more and for longer periods of time.  Facebook has over 400 million users worldwide and the average user spends about 55 minutes there when they login.

Now just think of this from an advertising prospective.  Advertisers would love it if you watched their television commercials for 55 minutes per day, but let’s take it a step further.  What if an advertiser like Pampers were able to put their diapers in front of 5 million expectant mothers and the mothers looked at the benefits of their products for a period of 55 minutes per day?  Do you think that Pampers would sell more diapers?  You bet they wood!

Guess what guys, that is exactly what Facebook is doing.  It’s the biggest social network on the planet and you can target people by what they have on their profiles or by the keywords in their real time conversations.  I know, a lot of people feel that this is a gray area but nevertheless, it is being done and right now it is still very cheap to market to Facebook users this way.

Social media traffic has been said to produce even better results than pay-per-click.  So when you are thinking about your next campaign to generate a ton of targeted traffic, whether it’s pay-per-click or free (free takes longer but just as powerful), you need to consider this source.  If you decide to go the free route you must remember that you must socialize and not market on social media platforms, otherwise you will fail miserably.

So be my guest and let me know what you think about this topic.  I always like to know what my readers are thinking…


Thursday, April 15th, 2010 Social Media Marketing Comments Off
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